Mula - “Ela Mi”

Client MulaYear2024RoleArt Direction, Costume Design, Videography
Mula's debut single comes to life through a video that weaves together sculpted candles, water, and transparent masks—each symbolizing fragments of the artist’s emotional world. The melting wax speaks to a longing to be loved, while water reflects loneliness and the quiet power of transformation. The transparent masks act as a metaphor for life itself—how we reveal and hide at the same time, even in our most vulnerable moments. Together, these elements express a journey from inner conflict and isolation to something soft, blooming, and deeply human.
Directed by Maayan Mula
ProductionMaayan Agmon
Videography, Editing & Color GradingMatan Meirson
Art Direction & StyleNothing’s Personal by Matan Meirson & Raz Sintova
AssistantsYarin Bochian, Gal Marom, Ilil Bangles
HairGal Marom
Storyboard & ScriptMaayan Mula
LocationCCA Tel Aviv-Yafo

Mula - “Ela Mi”

Client MulaYear2024RoleArt Direction, Costume Design, Videography
Mula's debut single comes to life through a video that weaves together sculpted candles, water, and transparent masks—each symbolizing fragments of the artist’s emotional world. The melting wax speaks to a longing to be loved, while water reflects loneliness and the quiet power of transformation. The transparent masks act as a metaphor for life itself—how we reveal and hide at the same time, even in our most vulnerable moments. Together, these elements express a journey from inner conflict and isolation to something soft, blooming, and deeply human.
Directed by Maayan Mula
ProductionMaayan Agmon
Videography, Editing & Color GradingMatan Meirson
Art Direction & StyleNothing’s Personal by Matan Meirson & Raz Sintova
AssistantsYarin Bochian, Gal Marom, Ilil Bangles
HairGal Marom
Storyboard & ScriptMaayan Mula
LocationCCA Tel Aviv-Yafo